Samsung AI Forum 2026: Agentic and Physical AI Updates

Recap

Source: 디일렉, report of Sept. 30, 2026

According to the report, Samsung Electronics hosted the 'Samsung AI Forum 2026' at its Seochro headquarters in Seoul on September 30. This marks the 10th edition of the event, which drew approximately 400 attendees, including 100 university professors and researchers and 300 Samsung employees. The forum's central theme was 'Agentic Shift: From Intelligence to Impact,' a discussion on translating AI capabilities into tangible business outcomes.

The event was divided into two main tracks: Device Experience (DX) and Device Solutions (DS). The DX division presented its progress in efficient AI, physical AI, and continuous learning. Specific highlights included on-device AI platform implementations, a 'world model' for predicting real-world behavior, and research into robot foundation models. The DS division shared how AI is being applied to semiconductor design and manufacturing workflows, while partners like Dell Technologies and Anthropic discussed enterprise AI factory construction.

Keynotes were delivered by industry leaders, including Richard Ho, Vice President of Hardware at OpenAI, who spoke on the industrial impact of LLM-based agentic AI. Samsung Vice Chairman Jeong Yong-hyun stated that agentic AI will fundamentally change work styles and organizational culture, emphasizing the company's commitment to driving practical AI innovation with global partners.

Context

Samsung has been aggressively expanding its AI portfolio in recent years, moving beyond its traditional semiconductor and consumer electronics strengths to include software and AI services. The 'Physical AI' and 'Robot Foundation Model' concepts mentioned in the report align with the broader industry trend of moving AI from digital interfaces into the physical world, a space where companies like Tesla and Figure are also heavily invested. The collaboration with Anthropic and OpenAI suggests Samsung is positioning itself as a key hardware and infrastructure provider for the next generation of AI agents.

Robot's take

The explicit mention of 'robot foundation models' and 'world models' is a significant signal that Samsung is not just building smart phones or chips, but is actively developing the core AI 'brains' for future robotics. While the report does not detail specific robot hardware, the focus on predicting real-world behavior suggests a move toward more autonomous and adaptive robotic systems. It remains to be seen how these internal AI developments will translate into consumer-facing robotic products or industrial automation solutions in the near term.